(905) 441 0770 allen@allenehlert.com
The Networking Myth

The Networking Myth

… Why “Leverage Your Network” No Longer Works If you’re an entrepreneur, you’ve heard it a thousand times: “Just work your network.” “Leverage your circle of influence.” It’s well-intentioned advice—but in today’s world, it’s often completely detached from reality....
Realtors: The Power of Structure

Realtors: The Power of Structure

… Turning Chaos into Closings You know the drill—Monday starts with a hot lead, a leaking lockbox, three inspection calls, and a text from your kid asking who’s picking them up. By noon your brain feels like a browser with 47 tabs open. The antidote isn’t “push...
Effort Overcomes Adversity

Effort Overcomes Adversity

… Work Like Someone’s Trying to Take It All Away: The Entrepreneur’s Mindset for the Year Ahead As another business year winds down, one truth remains constant across every industry: success isn’t given—it’s earned. It’s built through persistence, curiosity, and the...
Why Men Love It When Women Laugh at Their Jokes

Why Men Love It When Women Laugh at Their Jokes

… And What It Teaches Us About Client Connection Ever notice how a man’s chest puffs up a little when a woman laughs at his joke? It’s almost instinctive — that quick grin, the spark in his eyes, the subtle exhale of relief. There’s more going on here than just...
Tell Your Clients You Like Them

Tell Your Clients You Like Them

… The Power of Saying ‘I Like You’: How Simple Honesty Builds Trust and Lasting Connections Here’s the truth — most of us walk through life under-liking each other. We think nice things about people but never say them out loud. We meet clients, realtors, or partners...
How to Talk to Women

How to Talk to Women

… How to Speak So She Feels Understood You’ve probably heard the old line, “Men are from Mars, women are from Venus.” It’s cliché (and also a book), sure — but there’s a real truth buried in there. Men and women don’t just communicate differently; they experience...
Small Steps, Big Wins: Realtors Building Resilience

Small Steps, Big Wins: Realtors Building Resilience

… and Performance Without Burning Out In real estate, we love big wins—closing the deal, nailing the listing presentation, getting the referral. But what if I told you the real secret to consistent, high performance isn’t found in going big? It’s found in going small…...
How to Post Updates to Your Google Business Profile

How to Post Updates to Your Google Business Profile

…The Street-Smart Guide for Busy Realtors Every time a prospect Googles “realtor near me,” Google decides—in a millisecond—which profiles deserve the prime real estate on Page 1. Regular, relevant updates to your Google Business Profile (GBP) are the fastest way to...
Getting Your 5 Stars on Google

Getting Your 5 Stars on Google

….The Realtor’s Guide to Earning Rave Reviews Let’s face it: word of mouth has gone digital. These days, a glowing Google review is the new referral. And when you’re in the mortgage game—where trust, responsiveness, and results matter more than anything—those...
Understanding the Value of Google Review Points

Understanding the Value of Google Review Points

…and why you as a realtor give reviews Let’s be honest—your clients Google everything. From neighbourhood walk scores to mortgage rates to you. And when they find your Google Business Profile, one of the first things they’re scanning for is: “What do other people say...
Realtor Tactics to Get People to Like You

Realtor Tactics to Get People to Like You

… Unique, field-tested moves with real-estate-ready examples You sell roofs and foundations, but your true stock-in-trade is rapport. If prospects don’t like you, they won’t list with you; if colleagues don’t like you, they won’t show your listings; and if referral...
Realtor Neuroplasticity for Resilience

Realtor Neuroplasticity for Resilience

The market’s been a yo-yo lately—one minute you’re fielding bully offers, the next you’re soothing buyers who just watched rates tick up again. Keeping your head straight through all that commotion isn’t luck; it’s neuroplasticity in action. Your brain is constantly...
Building Realtor Mental Strength

Building Realtor Mental Strength

….Your Secret Weapon in Today’s Market The last few years in real estate haven’t been for the faint of heart. Between rate hikes, buyer fatigue, bidding wars, and market uncertainty, it’s enough to make even the most seasoned professional feel like they’re...