…The Street-Smart Guide for Busy Realtors
Every time a prospect Googles “realtor near me,” Google decides—in a millisecond—which profiles deserve the prime real estate on Page 1. Regular, relevant updates to your Google Business Profile (GBP) are the fastest way to stay on that short list. Trouble is, most agents log in once, set it, forget it, and wonder why the phone isn’t ringing. Let’s fix that right now.
Below is your quick-start road map. Scan the headings first, then dive into the bits you need today.
What I’ll Cover
Getting Into Your GBP Dashboard
Crafting a Scroll-Stopping Update
Plug-and-Play Post Ideas (4-Week Calendar)
How I Can Help You Win More Deals
1. Getting Into Your GBP Dashboard
- Log in to the Google account that owns your profile.
- Google your own business name. On desktop, a management panel pops up on the left; on mobile, tap the “Edit profile” button.
- Click “Add update.” You’ll see options for “Add update,” “Add offer,” and “Add event.” That’s your launchpad.
Allen’s Pro tip: Bookmark business.google.com so you can jump straight in without hunting for the link next time.
2. Picking the Right Post Type
| Post Type | Best For | Lifespan in Search |
| Update | Just-listed, just-sold, market snapshots | 6–7 days |
| Offer | Limited-time promos—free home-staging consult, seller’s guide download | Until you set an end date |
| Event | First-time-buyer webinar, open house, community fundraiser | Until event ends |
Use “Update” for your weekly rhythm, “Offer” when you’re dangling an incentive, and “Event” whenever there’s a date on the calendar.
3. Crafting a Scroll-Stopping Update
A-B-C Framework (60 seconds, tops)
- A – Attention: Lead with the hook. “Brand-new bungalow in Whitby—walk to the GO station.”
- B – Benefit: Why should a browser care? “Private backyard and a finished basement—ideal for multigenerational buyers.”
- C – Call to action: Tell them exactly what to do. “Click ‘Call’ to book a showing before the weekend rush.”
Add a single, well-lit photo (vertical or square), slap on the CTA button Google offers—“Call now,” “Learn more,” or “Book.” Done.
4. Plug-and-Play Post Ideas (4-Week Calendar)
| Week | Monday | Thursday |
| 1 | Market Monday: “Durham Region inventory down 8 % month-over-month—here’s what that means for sellers.” | Sneak Peek: 15-second walk-through video of an upcoming listing. |
| 2 | Buyer Tip: “Why a firm pre-approval beats a pre-qualification every time.” | Local Love: Shout-out to a neighbourhood coffee shop; tag them and drop a photo. |
| 3 | Success Story: “Helped the Martins win in multiple offers—sold their condo, moved them to a freehold in 30 days.” | Behind the Sign: Time-lapse of staging day (with the stager’s handle). |
| 4 | Myth-Buster: “You don’t need 20 % down—ask me how a 5 % program fits.” | Open-House Reminder: Carousel of top shots, plus a floor-plan PDF link. |
Copy, paste, tweak the details, hit publish. Consistency beats perfection every time.
5. Measuring What Matters
- Views: Shows how often your post surfaced. Trending up? Google likes your content.
- Clicks on CTA: Proof people aren’t just window-shopping.
- Calls or website visits: Track these in the “Performance” tab and in your CRM to see which posts pull real leads.
If a topic flops, pivot next week. Data over guesswork, always.
Allen’s Final Thoughts
Think of your Google Business Profile like a marquee in Times Square: the lights stay on only if someone keeps feeding the meter. Weekly updates are that feed. They cost nothing, take minutes, and compound over time—much like building equity in a home. Show up, stay relevant, and Google will reward you with the visibility you’ve been paying Zillow and Facebook to chase.
How I Can Help You Win More Deals
I’m not just your mortgage guy; I’m your growth partner. Here’s what’s on tap:
- Co-Branded Content: Ready-made mortgage snippets you can drop into your GBP posts or email blasts.
- Rapid Pre-Approvals: Underwritten files in 24 to 72 hours after receiving documentaiton, so your offers land firm and fast.
- Financing Playbooks: Tactics for bridge loans, self-employed buyers, and investors—perfect fodder for your weekly updates.
- Done-for-You Calendars: A fresh 4-week posting grid every month, customized with your listings and community events.
Need that next batch of post ideas or a financing angle that’ll wow your buyers? Shoot me a text or call, and let’s lock it in. Together, we’ll keep your Google profile—and your pipeline—working overtime.
