(905) 441 0770 allen@allenehlert.com

Are You Cognitively Lazy?

by | June 30, 2025

…Why Mental Shortcuts Are Holding You Back in Real Estate

Let’s have a straight talk moment. Have you ever caught yourself asking a question you already know how to find the answer to? You ask your broker, your colleague, or your coach—even though Google is sitting there with the answer in less than 0.4 seconds. It’s not because you’re incapable. It’s not because you’re lazy in the traditional sense. It’s because you’re human.

Humans are hardwired to conserve energy. Your brain’s been running this play since caveman days—why waste energy figuring something out when someone else already has the answer? It feels efficient. It feels smart. But there’s a catch. Relying on mental shortcuts too often makes you mentally weaker over time. Problem-solving is a muscle. And just like skipping leg day, neglecting it leads to poor performance down the road.

In This Article:

The Science Behind Cognitive Laziness

Why It’s a Bigger Problem Than You Think

Emotions That Keep You in This Cycle

The Dangers of Ignoring These Feelings

Real Examples of How Realtors Can Apply This

Allen’s Final Thoughts

How I Can Support You as Your Mortgage Partner

The Science Behind Cognitive Laziness

There’s a term in psychology called cognitive miserliness. It’s the tendency to avoid using mental effort unless absolutely necessary. Studies like the famous Cognitive Reflection Test (Frederick, 2005) show that people naturally lean toward quick, easy answers—even when they know deeper thinking would lead to better outcomes.

Daniel Kahneman, the Nobel Prize-winning psychologist, called this System 1 Thinking—fast, automatic, lazy. It’s the mental equivalent of reaching for fast food instead of cooking a meal. System 2, the deeper, effortful thinking? That’s the home-cooked meal. It takes longer, but it’s better for you.

When you constantly default to System 1 (asking others, googling answers you already know, leaning on templates), you’re not sharpening your skills—you’re dulling them.

Why It’s a Bigger Problem Than You Think

At first glance, asking for quick answers seems harmless. But here’s the danger:

  • You lose your competitive edge. Problem-solvers win in real estate.
  • You become dependent on others, which limits your growth.
  • You stop building confidence in your own decision-making.

Think of it like this: if you don’t practice navigating a neighbourhood, how can you confidently guide a client through it? Same goes for your business brain.

Over time, this erodes your ability to think critically, solve client problems, and innovate your marketing. You’re not building a business—you’re babysitting one.

Emotions That Keep You in This Cycle

Cognitive laziness doesn’t just come from habit—it’s often tied to how you’re feeling. Here’s what might be going on under the surface:

  • Insecurity: “If I try and fail, people will see I’m not as smart as I pretend to be.”
  • Fear: “What if I waste time on the wrong answer?”
  • Overwhelm: “I’m already stretched thin. I can’t take on more brainwork.”
  • Imposter Syndrome: “Everyone else seems to know this stuff already.”
  • Frustration: “Why should I figure it out when someone else already has?”

These feelings make it tempting to hand off your thinking. But the cost is real.

The Dangers of Ignoring These Feelings

Left unchecked, these emotions breed habits that slowly kill momentum:

  • Chronic avoidance of challenging tasks
  • Over-reliance on others for basic knowledge
  • Erosion of professional confidence
  • Increased anxiety about handling difficult clients or deals
  • A reputation for helplessness among your peers

Worse, you stop recognizing opportunities because your brain is too busy avoiding work. And in this business? Opportunities don’t wait for you to get your head straight.

Real Examples of How Realtors Can Apply This

So, how do you push past this mental laziness? Simple:
You start small. You build the muscle. Here’s how:

If you don’t know how to set up a CRM:

  • Google tutorials. Watch 2-3 videos. Write down the key steps.
  • Block off 30 minutes to test it out yourself.

If you’re unsure about a mortgage product your client asks about:

  • Check the lender’s website first.
  • Read the product sheet.
  • Make notes to discuss with your mortgage partner later—not for answers, but for deeper insights.

If you’re stuck on social media ideas:

  • Use AI tools to brainstorm 10 ideas.
  • Choose 1. Create it. Post it. Evaluate.

This isn’t about becoming a tech wizard or a marketing guru overnight. It’s about rewiring your brain to say: “I solve my own problems first.”

Allen’s Final Thoughts

Look, I get it. The market’s hard enough without having to reinvent the wheel every day. But cognitive laziness isn’t a shortcut—it’s a trap.
The more you hand off your thinking, the less sharp you get. And in a competitive market like real estate, dull tools don’t cut deals.

You owe it to yourself, your business, and your future to stay sharp.
Learn the hard way once, and you won’t have to relearn it later.

How I Can Support You as Your Mortgage Partner

You don’t have to tackle this mindset shift alone. As your mortgage partner, here’s how I can help:

  • Teach, not just tell: I’ll explain why products work, so you understand—not just memorize.
  • Collaborate on strategy: Together, we can design smarter lead-generation plans, marketing, and client education strategies.
  • Provide resources: Whether it’s templates, guides, or checklists, I’ll equip you so you can operate independently and confidently.
  • Offer accountability: If you want to sharpen your skills, I’ll hold you accountable—with kindness and a little tough love when needed.

I want you to succeed not just today, but for the long haul. That means building your brain as much as your brand. When you’re ready to level up, you know where to find me.

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Allen Ehlert

Allen Ehlert

Allen Ehlert is a licensed mortgage agent. He has four university degrees, including two Masters degrees, and specializes in real estate finance, development, and investing. Allen Ehlert has decades of independent consulting experience for companies and governments, including the Ontario Real Estate Association, Deloitte, City of Toronto, Enbridge, and the Ministry of Finance.

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