…. How to Get a Google Business Profile (and Why Every Realtor Needs One)
As a real estate agent, your online presence isn’t just nice to have—it’s your storefront. Your virtual handshake. Think about it: when someone’s referred to you, the first thing they do isn’t call. They Google you. And what they see—or don’t see—can make or break that opportunity. That’s why setting up your Google Business Profile (formerly Google My Business) is one of the smartest, simplest steps you can take to build trust, stand out locally, and get more qualified leads.
And don’t worry, this isn’t some techy black hole. It’s actually pretty straightforward. So, grab a coffee, and I’ll walk through the what, why, and how of it all.
What I’ll Cover:
What is a Google Business Profile?
Why Real Estate Agents Absolutely Need One
Step-by-Step: Setting It Up the Right Way
Pro Tips for Optimizing Your Profile
How to Get (and Respond to) Reviews
What is a Google Business Profile?
A Google Business Profile (GBP) is a free listing that puts your business on the map—literally. When someone Googles your name or “real estate agent near me,” your profile shows up on the right-hand side of the search results or in Google Maps.
It includes:
- Your name and contact info
- Website link
- Hours of operation
- Reviews and star rating
- Photos, services, and updates
Think of it as your digital business card, but way more powerful.
Why Real Estate Agents Absolutely Need One
Let’s face it—your business is built on trust. If a potential client is deciding between you and another agent, your Google presence can tip the scale.
Here’s what a Google Business Profile does for you:
- Attracts Local Clients: Google favours local search, and your profile helps you show up in the right neighbourhoods.
- Builds Credibility: Reviews add social proof. Five stars and kind words? That’s gold.
- Improves Visibility: Appearing in Maps results = more eyes on your services.
- Free SEO Tool: Your profile contributes to your search engine ranking—without needing to be an SEO guru.
Bottom line: If you’re not on Google, you’re invisible to the people looking for someone just like you.
Step-by-Step: Setting It Up the Right Way
Step 1: Go to google.com/business
Click “Manage now” and sign in with your Google account.
Step 2: Enter Your Business Name
Type in your full name, especially if you brand yourself personally (e.g., Mary Smith, Real Estate Agent).
Step 3: Choose a Business Category
Type in “Real Estate Broker” or “Real Estate Agent.” This helps Google match your profile with relevant searches.
Step 4: Add Your Contact Info
Include your phone number, website, and your business location. If you work from home or don’t want to list an address, select “I deliver goods and services to customers” and just define your service area.
Step 5: Verify Your Business
Usually, Google will mail you a postcard with a code to verify your listing. It takes 5–10 business days, so don’t skip the mailbox!
Pro Tips for Optimizing Your Profile
Once you’re verified, don’t just set it and forget it. Here’s how to turn your listing into a client magnet:
- Add a Professional Photo (headshot + logo)
- Write a killer description: Who you help, what you do best, and how to reach you.
- Keep hours accurate, even if you work by appointment.
- Add services like “market evaluations” or “professional home staging”
- Post updates weekly—market news, rate promos, or client tips. These show you’re active and engaged.
How to Get (and Respond to) Reviews
Let’s not sugar-coat it: reviews are everything.
Start by:
- Sending your review link to happy clients right after a successful deal
- Asking them to mention specifics (“Mary took the stress out of selling my home”)
- Responding to every review, even if it’s just a “Thanks so much, [Name]!”
Pro tip: You can get a short link to share at: https://g.page/r/your-custom-ID
If you’d like me to generate a custom review request email or landing page template, I’d be happy to.
Allen’s Final Thoughts
Look, marketing as a real estate agent doesn’t have to be overwhelming. Sometimes, it’s just about showing up where your clients are already looking. And that’s Google. Getting your Business Profile live—and keeping it active—is like putting up a 24/7 billboard in your neighbourhood… without the billboard price tag.
It’s free, fast, and surprisingly powerful.
So if you haven’t already set one up, now’s the time. And if you have? Let’s make sure it’s working for you, not just sitting there like a dusty brochure.
How I Can Help You
Real estate is not an easy business. I’ve been in your shoes, and I prospect just like you do. I know the most difficult part of the business is getting the business. I’m here to support your growth.
Here’s what I can do for you:
- Build a review campaign that actually works
- Set up or optimize your Google Business Profile
- Create marketing content (post templates, videos, emails)
- Partner on webinars, seminars, and podcasts… want to shoot a video? Give me a holler!
- Offer client-ready mortgage explanations to help you close deals faster
Want help getting started or reviewing your profile? Just reach out—I’d be happy to walk through it with you, step by step.
